What is SEO?

So, What is the importance of search engine optimization (SEO)? SEO is an abbreviation for Search Engine Optimization. SEO is the process of creating a website and other Web-based properties addressing the criteria that search engine algorithms search for in providing the most relevant information for a search term. Search engine algorithms are formulas that weigh different inputs to decide how relevant your website is for someone typing in this search term (also known as a keyword).

Does SEO Help your Business?

SEO helps your business or organization in many ways. Proper implementation of SEO allows for easy searching and indexing of your website by the browsers. Use keyword terms and synonyms of keyword terms throughout your website content to give the browsers with an easy way to judge your site. The more that you optimize your website for the browsers, the higher your website will rank and the more traffic it will get. More traffic leads to more people receiving your message.

Many organizations do not optimize their websites. This means that your website will easily catch and pass many of your competitors who are ahead of you in search engine page rankings, which makes your organization more competitive.

What is Onsite SEO?Magnifying Glass showing a Google Search bar

Onsite SEO is important because it makes your website search engine friendly. It does this by constructing your site in adherence to the criteria and structure that search engines consider when ranking a website. A website with good search engine optimization makes it easy for search engines to “crawl” (search through your site) and understand the content it provides. The more content the search engine indexer sees, the more likely your site is to rank higher searches.

Some of the most important SEO ranking factors are the proper use of headings and subheadings, page titles, meta descriptions (no more than 155 characters), and use of relevant keywords. Don’t forget to make sure that your content is appealing to your audience, your human audience. If they don’t like your information, then search engines won’t either.

What is Offsite SEO?

Offsite SEO is just as important as onsite SEO. It is the process of promoting your site across the Web.  Off-site search engine optimization refers to all the data that search engines look at when ranking your website that is not on your website. These include backlinks from other sites and your organization’s social media activity.


Backlinks are links from another Web property to your website. They come in two categories: 1, backlinks from your properties; 2, backlinks from others’ Web properties. Backlinks from your Web properties come from articles you write, guest blog posts, social media posts, and your social media channel information. Backlinks from others’ Web properties help to name you as an authority in your industry.

Off-Site SEO Social Media

Social media signals are gaining more weight as factors in search engine algorithms. It is more important than ever that your company or organization is active on social media. It may seem like you are wasting time, but the benefits are many and they are growing. Twitter, Facebook, YouTube and the rest offer a cost-effective way for you to interact with your clients. Now it has the added bonus of pushing your website higher in the search engine rankings.

Use these Free SEO Tools!

Here are a few SEO tools that will help you check your website and your competitors’ sites for search engine optimization:

Keyword Analysis Tools

  • Ubersuggest –  A free keyword tool that suggests a variety of keywords to use on your website
  • Keyword Tool – A free tool that generates up to 750 long-tail keyword suggestions (they do have a paid version)
  • Ninja Search Combination Tools – Free keyword combination generator. Takes some time to get used to the user interface.

Broken Link Checker

  • W3C Link Checker – Provides you a list of broken links and links won’t get checked because of robots.txt file exclusion rules.

SEO Website Checkers

  • SEO SiteCheckup – This site scores your website’s SEO and provides a list of information that helps you to fix problems with your site.
  • SEO Web Page Analyzer – Another great tool that shows problems with your site.

Do you have any great, free SEO tools that you use? Tell us about them in the comments below.

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