Internet Marketing Services
Almost everyone uses the Internet to find products and services both locally and from afar and with China and India coming online that trend is just going to grow. Internet Marketing services allow you to position your business on the Web to maximize your organization’s potential. It’s a matter of creating and managing your business’ Web properties and focusing them on being of service to your customers’
Social Media Marketing
Using social media channels to sell your products and services is a no-brainer. Implementing a social media marketing as part of your overall internet marketing strategy is a bit more tricky. Our Internet marketing services experts work with you to define your business goals, create a client profile, and to create great content that tells your story to your targeted audience.
SEO (Search Engine Optimization) strategies allow you to quickly optimize your website and other Web properties to be indexed (found) by the search engines. Google & Bing have algorithms that look for specific information and indicators when looking at your website. Many of these search engine requirements are known and it is just a matter of implementing them to increase your site ranking.
A keyword analysis provides you with the words and phrases people type into search engines, such as Bing & Google, when looking for your business, your products, and your services. And, one of the best things that you can do to ensure your Internet marketing campaign’s success is to perform a keyword analysis BEFORE creating any of your Web content. Use targeted keywords in all of the content that you create and watch your website ranking climb over your competitors.
SEO (Search Engine Optimization)
Search engines use algorithms (sets of rules for calculations) to assess and rank Web properties such as websites, directories, and social media channels. SEO (Search Engine Optimization) is just a matter of using those rules to make your site appeal to search engines and, more importantly, to your human visitors. The Alberta Writer understands these rules and we offer SEO services to Red Deer and all of Central Alberta as one aspect of our Internet marketing services. We use the following white-hat (good guy) SEO tactics to boost your website’s ranking:
- Setup Google Analytics
- Perform a Keyword Analysis
- Install Google Search Console
- Install Bing Webmaster Tools
- Word Press Site? Install SEO Module (Yoast SEO)
- Check Site for Broken Links
- Check Site for Other Technical Errors
- Boost Traffic Juice Using 301 Redirects
- On-Page Optimization
- New Website? Domain Must Have Keywords
- Title Tags – 65 Characters or Less
- Meta Descriptions – 155 Characters or Less
- Use Synonyms of Keywords in your Content
- Submit Sitemaps to Bing & to Google
- Your Site MUST be Mobile Friendly (Responsive)
Traffic Building Services
It won’t matter how pretty, how informative, or how SEO structured your website is if no one ever sees it. You need traffic, peeps! Traffic to your site is huge signal to the browsers on how relevant your site is. There are all kinds of traffic building strategies that you can follow and The Alberta Writer can help you implement them. Here are just a few:
- Keyword Analysis (Funny how this Keeps Popping Up)
- Content Marketing (We Write GREAT Content)
- Interviews & Podcasts (Great Opportunity for Becoming an Authority in your Niche)
- We Write Guest Posts & Blogs on your Behalf
- Interactive Infographics to Share for Backlinks
- Submit to Local Business Directories
- Wiki, wiki, wiki, Wikipedia (Your Very Own Page)
- Submit Articles to Niche Authority Sites
- Submit your Site to Free Directories
- Submit to Paid Directories (if your budget allows)
- Backlink to your Website from your Social Media Accounts
Let's Work Together!
Contact us to learn more about our services or our vision for our community. Chances are, we can help your organization reach its goals. The Alberta Writer is always up to meeting great people. What’s your story?