What is a Technical Writer?

Many people have no idea what a technical writer even is. When I tell people that I am a technical writer, their faces screw up in confusion, and they inevitably ask, “So, what do you do?” Then I go on to explain that I write manuals. That clears absolutely nothing up. So, let me explain here. A technical writer creates content that shows how to perform a task or illustrates a point of view. That is it. We create web content, manuals, guides, forms, business plans, and just about any piece of writing, graphics, or video that explains something. Deep down, most of us want to write fiction or screenplays, but technical writing is exciting, challenging, and helps us pay the bills, at least until those HUGE royalty cheques start pouring in.

Technical Writing Services Alberta

What Services do Technical Writers Offer?

Technical writers offer a variety of writing services, but some of us writers also provide other design services. These services may include keyword analysis, graphic design, SEO audits, and even video creation. Here at The Alberta Writer, we offer a variety of technical writing services and enhance these services with a range of other creative services. These services ensure that our clients have someone to guide them through the maze of options businesses have at their disposal. So let’s start by going over the writing services technical writers offer.

End-User Documentation

Technical writers simplify information according to an audience’s needs. We explain this information in a variety of ways, including end-user documentation. End-user documentation describes how to use a product, how to perform a task, or offers information to enhance understanding. Here are some examples of end-user documentation:

  • Manuals
  • User guides
  • Work instructions
  • Procedures
  • Processes
  • Reports
  • Informative brochures
  • Forms
  • Patient information booklets
  • Business plans

Traditional Technical Writing

Traditional technical writing is the type of writing that comes to most people’s minds when they hear the words “technical” and “writing” in the same sentence. Traditional technical writing is performed for an audience that includes scientists, engineers, doctors, etc. The language used in this type of prose is highly technical and is meant for professionals and their peers. Examples of traditional technical writing include:

  • Programmer guides
  • Textbooks
  • Medical research papers
  • Engine repair manuals
  • Scientific peer reviews
  • Engineering specifications

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Content Writing

Content writing is a form of writing that is less technical but still requires a professional approach. When performing content writing, technical writers make sure they understand their audience prior to writing any content. We perform content writing to increase brand awareness and to set people up as experts in their fields. Before performing content writing, writers perform an audience analysis, competitor analysis, and keyword research to understand how their audience is searching for and finding products and services. Here at The Alberta Writer, we know that content writing is one of the best ways to get traffic to our client’s websites. This traffic converts to sales, which makes our client’s more money. A content writing strategy takes between three months and one year to really get great results. The ultimate goal with content writing is to get your website to the number 1 position on page one in search engines like Google, Yahoo, and Bing. The number one position gets about 40% of the traffic for keywords. Here are some types of content writing:

  • Blogs
  • Vlogs
  • Social media posts
  • Article submissions
  • Website content
  • Guest blog posts
  • Podcasts
  • Product and services reviews
  • Email marketing campaigns

Sales and Marketing Writing

Surprisingly, sales and marketing writing often falls to technical writers. Technical writers offer these services to complement the other types of writing they perform for organizations. Most technical writing service providers can help organizations write powerful copy that can be delivered across mediums to drive sales. Just remember, make sure that you ask your technical writer to perform an audience analysis, competitor analysis, and keyword research to optimize the keywords you use in your sales and marketing content. Again, this will ensure that you are using words that your target audience is typing into the search engines when they are looking for your product or service. Here are some types of sales and marketing writing:

  • Radio ads
  • TV commercials
  • Email marketing campaigns
  • Social media posts
  • Newspaper ads
  • Good ads
  • Facebook ads
  • LinkedIn ads

Technical Writing Services in Alberta

Central Alberta Technical Writing Services - Monk Chronicler

While there are not many technical writers located in Central Alberta, there are quite a few in Edmonton and Calgary. The Alberta Writer is happy to offer technical writing services to Central Alberta. We can help you write content from the design phase to the sales phase and for every stage in between. We are proud to live and work in Central Alberta, and we strive to help our neighbours to reach their potential in business and life. Call us today to see how we can help your business. The Alberta Writer, what’s your story?

 

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